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Hi, my name is Courtney Williams of In unemployment the file for unemployment online job search marketing.

I am a singer and music producer of the hit single,’ secret love letter.’ You’ve landed on this site because your either unemployed seeking a job, or looking a way to make money through internet marketing. Well you’re on the right site and I will advice you to book mark this page please.

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Here on this online marketing strategy blog I will unveil to you web marketing methods and job search links of the best reputation, so you will not get In unemployment the file for unemployment online job search marketing. Iam aware that many marketers might not be too happy about me revealing these powerful techniques on this marketing plan study guide. You will learn to avoid the pitfall and mistakes i have made in the past wasting thousands on internet marketing products and employment job search websites attempting to become self employed online as a internet marketer avoiding not to end up in a job search site hunt. What I found out through the years is that these global internet marketing services provides a great deal of theoretical knowledge in appealing to bring financial results, but there were no true means of applying them for an exclusive internet branding.buy+phentermine There were enormous competition on every side and thus the cost of outranking your competitor in advertising fees were much too high and not viable. I then one day stumbled across a very interesting internet promotion forum that to my shocking surprise unveiled the backend secrets and methods that truly will allow these affiliate marketing programs that you see online fully operational and profitable. On this very blog product marketing guide I will reveal to you these amazing techniques.This of coarse will take some patience on your part because it will require a learning curve, if however you can’t be bothered in learning these methods that can possible result in you making upwards from $3000-6000$ monthly and you are simply job hunting surfing job search career sites; then I highly recommend these very legitimate online job search programs link below. They are the one of most reputable search jobs programs I’ve found to be profitable legitimate and reliable visit here JOB SEARCH1 JOBSERACH2 JOBSEARCH3 JOB SEARCH 4
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In the end of this marketing research tutorial you will learn how to zero in on a best product buy niche or any internet marketing service, target a specific keyword; and create a 5-6 page website devoted to it. You will know how to zero in on these internet promotion keywords and optimize your website with such accuracy, that Google will have no choice but to give you a high ranking, so you would not have to file for unemployment online. This marketing campaign plan will teach you how to build an entire website around a single keyword no matter how much back link the site has.You will learn that building 4 minni product buy niche sites, will be more profitable and efficient than 1 large authority site. You will finally learn that it only takes a handful of these sites to work for you so you will not file for unemployment online. These internet marketing strategies work very consistently of a success rate of 75%.BUY+PHENTERMINE NEW DANGEROUS SIDE EFFECTS CLICK HERE

This is an outline of what I will teach you so not to apply for unemployment online.

LESSON 1. Discovering a lucrative market and product buy keyword to start with,

LESSON 2. Designing the root base of your site acquiring a product buy domain and getting word press plugins

LESSON 3. How to design your internet marketing product buy sites content to get maximum sales from you customers through preselling

LESSO 4. How to arrange your internet marketing buy product niche site for complete domination of the search engine ranking so not to learn how to In unemployment the file for unemployment online job search marketing

LESSON 5. What you must do with your affiliate links, how to cloak them, where to place them, and how to get the most clicks rates from them.

LESSON 6. finally your going to put what you have learned into practice to get a huge check.

LESSON 7. How to quickly acquire some back links to get speedy indexed statistics.

LESSON 8. How to blow up your internet marketing product buy niche site into a 6 figure business services.

I recommend that you take a evening out and read this program cover to cover the first time, just getting to know the internet marketing system insurance. I’ve tried many other internet marketing programs and yes they did help, but the money still was not flowing with these complicated marketing systems leaving me with a low click through rate. Many marketers would consider this system too simple but iam confident this product buy niche marketing program if used properly, will make you not apply for unemployment online.

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CHAPTER 1 On this In unemployment the file for unemployment online job search marketing site, I will like to mention now that of coarse this system is not perfect and just like anything else it’s got it’s drawback. The Google sandbox for example sometimes will not allow your product buy niche internet marketing site to rank high rates in the search results for a few months which is only a temporary set back which no one is exempt.

It’s senseless spending a lot of time creating a buy product niche internet marketing site only to find out it’s not profitable, putting you at risk to for filing for unemployment the job search vacancies compensation online extended office claims.

You must be able to sell a unique niche product from the site to desperate customers which is called monetizing.

Not people who are seeking to solve a problem, but people who are desperate to pay for it and reap the benifits. An excellent way to see how profitable a product buy internet marketing niche could be, is to do a search on Google and check to see if there are any , and see how many ad words ads are there for that term. BUY+PHENTERMINE NEW DANGEROUS SIDE EFFECTS CLICK HERE

Also, check to see how many products you could promote (if any) there are for that

Particular product buy services niche. If there’s just one or two, then perhaps it’s got a big target audience,

but they just aren’t desperate enough to actually spend money so you will not apply for unemployment online.

Keep in mind that some niches will outperform better than others. E.g. out of all the niches I

would think that making money on the internet , whatever the technique, is the one people are

most prepared to pay for in any state or country.

Side Note: When thinking if a niche is profitable always use your common

sense. Seriously, so many marketers just focus at the numbers or they’re following a

system so strictly that even if they object to it personally they’ll still go for it with no solid insurance. I

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CHAPTER 2 Unemployment online

The product led way to not get In unemployment the file for unemployment online job search marketing

This is the technique that I recommend because as I mention earlier, you can write about

almost anything (and become an pro too with enough free research).

The most important thing is that you make money doing it without filing for unemployment online. BUY+PHENTERMINE NEW DANGEROUS SIDE EFFECTS CLICK HERE

So, it’s best to make sure you can make money from the niche first.

Therefore I attempt to seek for best niche product or group of products, that appear like they would

sell and THEN try to discover keywords to monetize them.

If you’re reading this then I assume you’re already know how to pick a

product to promote.

While I don’t advise sticking only to Clickbank, it is the prime place. So when

searching for a product on the Clickbank marketplace please remember:

How profitable is it so I will not need unemployment compensation: select one which pays more per sale if it’s gravity is also

high. (Don’t be reluctant to promote the higher ticket product buy internet marketing products, You’ll make more

money!)

High gravity: Usually usually convert t better = more money for you.

The higher the gravity the more difficult it will be to find keywords because

they’ll be more competition in that niche putting you in danger of the unemployment office. This is also true when the product

has low gravity but it is in a very popular niche such as losing weight.

Try to discover products where you gain commission on the backend sale too (a

second sale that’s usually proposed to the customer right after buying

the first item). It all adds up… Who doesn’t want to make more money out of

the same customer by then receiving commission on a SECOND product buy internet marketing niche and not end up in state unemployment?

Ok, so by now you’ve (hopefully) chose a product or niche to target, and now

I’m going to teach you the process I use to discover the actual keywords.

How to discover the keywords to best buy internet marketing product niche Step by Step

So, after I’ve chose a niche product what I do is attempt to write down just 6

keywords (not the product name at this point) that are closely related to the offer. If

the product was about how to talk to men for example, off the top of my head I’d

write down:

How to talk to men

Pick up lines

Talking to men

Conversation

men

Pick up boys

That took about 30 seconds and you really don’t have to be scientific about it. It just

gives you a great starting point than typing in a single main keyword. Now, enter

each one into the Google keyword tool and at the bottom of the page select

`download all keywords to .csv (for Microsoft excel)’.

Link to keyword tool

https://adwords.google.com/select/KeywordToolExternal

Be aware that it’s unlikely any of the keywords on this page will be your internet marketing niche

keyword, especially if it’s a `mainstream’ market like make money online, dating,

weight loss etc. Why? Because hundreds of marketers will have seen that

same page and would have capitalized on any opportunities.

So, my secret is plunge a little deeper so you will not file for unemployment online.

Open up the excel document where all of the keywords you found are, and arrange them

by `average search volume’ so that the ones with the highest volume are at the top.

Now, sort through all of the keywords that produce over 3,000 per month (if you’re

using my rule) and basically type each one into the keyword tool, to find longer tail

Versions of that keyword.

When I say sort in the spreadsheet, bypass the keywords which aren’t geared to your

product (keyword tool will give some unsimilar results). So in the above example, I

wouldn’t dig deeper into the term men talking because someone searching for

that’s probably not going to be interested in a guide about seducing men.

Now, when you plunge deeper by typing in each keyword with 3,000+ searches from the

spreadsheet into the keyword tool, you’re then going to go through each of the

keywords that the tool comes up with to hopefully find a great word (a keyword that fulfils

the criteria I gave you earlier on in the chapter) so you will not get In unemployment the file for unemployment online job search sites marketing.

.

The only step left at this point should be to know the level of competition. Which is

easy enough, just type the keywords from the keyword tool into Google and see

what manifests using the guidelines I gave you earlier. With practice, you’ll be able

to get an conclusive picture of whether you can compete or not in less than 5 minute.

Save time by using your knowledge…

Don’t bother typing in the general keywords (like the ones with 50,000 searches a

month), look for the more hidden ones, ones that are still related to buying/a

problem, but competition won’t be as intense leading you to state unemployment.

So, that’s how I discover my keywords. You may have your own techniques. Mine may seem like

a long drawn out process but it’s really not. If you sit down for 40 minutes, an hour

the most, and really drill through these keywords seeking for one that meets all the

strict qualities, you will usually discover one if not many.

Obviously, there are some situations where you just won’t find one no matter

how hard you try, and there’s some occasion you’ll find several in the space of 15

minutes That’s a condition where I’d make several product buy internet marketing niche sites within the same

niche

.

Now, I said in the beginning about some paid tools that I now use as to not file for unemployment online. I just want to say

that you don’t require paid tools. And don’t get scammed into thinking that you do A lot

of them are garbage anyway, their keyword info aren’t accurate etc.

The free system I’ve just shown you works more than well enough. That being mentioned,

you can speed up the whole cycle with this amazing piece of software that I now

use daily, more so than any other system in fact.

It’s called

Micro Niche finder

, I do advice that you look at the sales page, watch the

Videos and decide for yourself if you believe it’s worth the price to avoid unemployment compensation .

BANKING in on product names A unique approach

Now, to close off this chapter, I want to speak about a way of creating these niche websites that completely cuts out all this keyword research. That’s right, I’ve

taught you all this great stuff and now I’m going to show you a system where you

can pretty much omit this entire chapter…

Let’s speak about one of my best things: Banking in on a product name. `

High conversions from targeted customers who are very hot to buy to keep you from the unemployment offices.

No keyword analyzing necessary (since you already know the keywords)

And if you find a nugget then competition can often be very low.

What do I mean that you already know the keywords? Well, obviously people are

going to be looking for the product buy name and the related keywords which in my

experience are, for any product:

Product name review

Product name scam

Product name bonus (if it’s an internet marketing product)

The visitors are also much more likely to convert because they’re either looking for

the merchant’s website (which they’ll easily be able to access through your highly

visible affiliate links) or a final review before they purchase Something your site will

also offer with a quality review.

And finally, competition is rarely that high. Excluding Clickbank products (although

you’ll probably still rank above 99% of marketers).

But if you want to create sites around a product name then you need to start thinking

beyond Clickbank… because there’s massive demand for thousands of products

which aren’t even on Clickbank (physical and info products) that you can cash in on

through a variety of networks or independent programs.

There are some disadvantages to building sites around specific products though:

Ranking can sometimes be tough, since it’s often saturated with snipers with the

same idea as you.

Some merchants don’t allow it. It’s their opinion that if a user is searching for their

product name that they don’t need affiliates to `close’ the sale anymore.

But most crucially: Your site lives and dies with the product. Your website will be

directly dependant on the efforts of other affiliates to create demand for it. And for

short lived products (many) you’ll only see a return on your efforts for a few months

rather than years with the traditional s internet marketing niche websites

This last point could also be seen as a benefit though, since other affiliates are doing

all the work for you by getting the word out about the product, and you’re just

stepping in at the last minute to get credit for the sale…

Making a site exclusively about a product name is good way to make some quick,

almost guaranteed cash, but don’t only do this. Most of my sites are targeting

`normal’ keywords using the strategies mentioned earlier in this chapter.

Still, I HIGHLY recommend you give this a shot and it’s certainly proved a very

profitable strategy for me in the past.

Tip: If you’re not sure where to start and want to make your first few bucks online

quickly. Then read the rest of this guide, find a product name, and create a sniper

site about it. It really is the EASIEST way to make money… EVER.

So, that’s it! In this chapter we’ve looked at a hell of a lot stuff and now we need to

build the website…

CHAPTER 3

Chapter Two: Building the Foundations The

First Steps of Sniper Site Creation

Phew! So by now you should have found a suitable keyword to snipe and not get In unemployment the file for unemployment online job search marketing

And therefore have a internet marketing product

to promote. It is now that we create the website itself. This is a pretty simple chapter

and all you need to do is follow along step by step We will cover some basics here,

so bear with me if you’re a more experienced marketer.

Domain name secrets

The first step to building a website is of course to register a domain name. So, that’s

what we’re going to cover here.

The purpose of your domain name

For this system the purpose of your domain name is basically to help your search

engine rankings as for you not to file for unemployment the job search vacancies compensation online extended office claims.

. If on the other hand you were creating an authority or E commerce

site you might choose something memorable, even catchy. Partly because you’d

want to target tens, maybe hundreds of keywords and so a general domain name

would be better for their benifits. And partly because it would be more important for visitors to

remember it at a better rate.

This isn’t so with sniping. While we will try to keep in mind human visitors, they are

definitely NOT the priority. The priority is pleasing the search engines and having a

keyword rich domain name will help your rankings greatly.

Some search engine optimization experts believe that the domain name has very

little impact. But I couldn’t disagree more, having an optimized domain name is damn

near ESSENTIAL if you want to rank for competitive terms without building backlinks.

How to structure your domain name;

So we’ve established that having an optimized domain name is very important to the

overall website. So, how should I structure it? Well, it’s very simple. Just have the

keyword as the domain name, with nothing else. If you can get .com then obviously

get that, if not get .net or .org.

A note on .org or .net: I’ve had great experience with .org domain names on Google

but bear in the mind that Yahoo doesn’t like them. But who uses Yahoo anyway? I

don’t buy that famous statistic that only 60% of searches are conducted through

Google. I suspect it’s closer to 90%… But anyway… I tend to go for .org over .net

because it just sounds better. .org’s are after all meant for non profit, pure helpful

information websites. Stay away from any other extensions such as .info (which is

often associated with hackers and spyware) or you;ll end up filing for unemployment online.

What if you can’t get `just the keyword’?

What I usually do is add either review or info to the end of the domain name. Review

will sometimes be taken but it’s rare that info isn’t available. These are just two but

there are literally hundreds of words you could add to the end or beginning

depending on your niche and your `presell story’ more on that later!

Personally, I don’t like hyphens, supposedly hyphenated domains work well because

the search engines treat each word as a separate one but I’ve never had any luck.

And when was the last time you saw a hyphenated domain in the organic results?

Ok, so now you’ve got a domain name all we need to do is create the website.

Note: I’m presuming you have a hosting account already, but if you don’t then may I

recommend you check out Bluehost it’s the company I use, I think it’s like 7 bucks

a month and you can host an unlimited number of websites on that same account.

I’ve had a few issues with regards to installing some programs but overall they’ve

been a fantastic company to work with.

Wordpress, a gift from the God’s?

To build our product buy internet marketing niche site we will be using a free tool called wordpress.

I don’t know why, but search engines LOVE Wordpress, especially Google.

The difference between a traditionally built website (one built with Xsite pro,

Dreamweaver etc, maybe even notepad if you’re old fashioned!) and wordpress is

absolutely phenomenal.

Seriously, the first time a friend of mine convinced me to use Wordpress I was

gobsmacked. I mean, my sniping was already pretty effective… but with Wordpress it

became like taking candy for a baby… a big 500 pound baby called Google.

So, why will we be using Wordpress to build our internet marketing sites?

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It ranks a lot better in the search engi nesthan if you use any other website

creation tool keeping you from unemployment compensation.

It’s free. Yep. Completely free, which saves you several hundred bucks right

off the bat.

Anyone can use it; you don’t need to know much about coding (I still couldn’t

design even a simple website using code alone)

It’s so much quicker to build a good l ooking professional site. Oh sure, for

pure speed nothing beats Xsite pro for quick site. But if you want to make it

visually appealing (important) then you’d need to design headers in

Photoshop etc. Whereas with Wordpress, all you need do is upload a new

`Theme’ Of which there are THOUSANDS available to suit all types of site.

A note to the more experienced guys who are set in their ways: Look, I swore by own

site creation tools too (Xsite pro for me) but just like I did, you’re going to have to

wake up and smell the bacon! Wordpress is the future, sure, the first few weeks were

a pain and it hasn’t quite got as many options as the traditional creation suites. But,

the search engines love it and the fact is that if you’re NOT using wordpress then

you’re at a serious disadvantage and in danger to file for unemployment online.

Anyway, we’ve established what platform our sniper sites will be built with. What

next?

Installing Wordpress

Wordpress works a little differently to most website creation tools. Rather than install

a program on your pc, you install it on your web server and to access it you have to

enter a username and password. This is actually one of my gripes with wordpress,

because it means you can’t edit your site unless you’re connected to the internet.

The plus side is, of course, that you can access and edit your sites from any

computer in the world.

The reason wordpress works this way is because it’s actually a blogging platform.

Even though most people use it to create normal websites, it was originally created

for blogging.

So, here’s how to install it. Note that I’m going to presume that you’re hosting has

CPanel because most hosts do nowadays. But if it doesn’t for some reason then you

can follow the setup instructions on the wordpress website

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Step #1

Log into your hosting account and on the main CPanel window scroll down to the

software/services section and click on fantastico deluxe.

Step #2

Then click on wordpress on the left hand side and you’ll be presented with this

screen

And click new installation.

#3

You’ll then be presented with this screen:

Install on domain: There will be a drop down list of your domain names,

select the one you want. For this example, my domain would be

googlesniper.com.

Install in directory: Leave it blank to install it on your home page. If you put

in blog, you would only see your site if you typed in domain.com/blog

Choose an admin name and password (can be whatever you want)

Admin nickname: This is the nickname visitors will see as the owner of the

site i.e. as the author of all the content. Don’t pick something boring like

admin. Generally I’ll choose my first name or my `characters’ first name (more

on that later) because you want your blog to have personality You’ll want to

bond and create trust with your visitors basically as to not In unemployment the file for unemployment online job search marketing

.

Site name: Here is where you’ll put your keyword, possibly followed by

`review’ if you’re creating the entire site about one product.

Description: Write a brief description of the site. Include the main keyword.

So if the keyword was `how to get a six pack fast’ this might be my

description: How to get a six pack fast How I did it. If the theme of my site

was my story of how I got a six pack.

Now, that description will be displayed at the top of the blog and is not the

description that will come up on search engines.

For our individual post descriptions (the one that Google users WILL see) we might

instead have something like:

Discover how to get a six pack fast Includes the story of how one skinny weakling

got ripped abs in just four weeks plus tips on how you can get a 6 pack fast too.

Notice I’m selling the visitor on the product buy internet marketing niche website while optimizing it at the same time with

related keywords like `ripped abs’ (called LSI keywords). But more on this later.

Plugins

In order to log into your wordpress blog go to:

www.yourdomain.com/wp admin/

and

you’ll be prompted to enter the username and password you chose. It’s all very user

friendly and relatively self explanatory.

If you want to learn the basics before we move on then I recommend you look it up

on Google. There’s plenty of useful free information out there. And I’m not going to

waste peoples time by going into the basics of wordpress here. Instead, I’ll show you

everything you need to know as we go along to not end up in the unemployment offices.

Now, there are two things you need to do to your website before we even start to

write anything and they are: Download and configure the 2 essential plugins, and

choose a `theme’ for your site. We won’t go into the latter here, because it fits in

much better in the next chapter: Creating your killer presell story and writing the

content.

So, let’s focus on the plugins for now. There are HUNDREDS of free plugins

available to enhance your wordpress site but I never really use any but these two.

Feel free to browse the selection available at your leisure, but personally, I can never

be bothered.

The 2 plugins you NEED are:

All in one SEO pack Helps to optimize your blog for search engines . Download it

here:

http://wordpress.org/extend/plugins/all in one seo pack/

Google XML Sitemaps Creates a sitemap for Google which helps SEO once again.

Download it here:

http://wordpress.org/extend/plugins/all in one seo pack/

Don’t worry about what each of them do or how to configure them at this point of in

time because we’ll get onto that later. For now you just need to install them on your

blog. And what follows is a step by step guide on how to do it.

How to install your wordpress plugins & themes

I say themes as well because it follows the same process. You won’t have a theme

yet but just come back and view this section when you want to install one.

Step #1:

Download the plugins from the site and unzip them.

Step #2:

Go to your CPanel account and select unlimited FTP. Or use whatever FTP program

you use normally.

Step 3:

This step is for guys who haven’t used FTP before. Unlimited FTP is a File Transfer

Protocol program (don’t worry about the jargon) that basically allows you to upload

and download files from your computer to your web server and thus, your website.

What you’ll see when you open unlimited FTP is a screen similar to this:

On the left you’ve got your computer and you can browse through all of your files

and the on the right you’ve got your web server. You don’t need to worry about any

files except public_html. So click that as shown in the diagram.

Step #4:

If this is your first and only internet marketing website on the hosting account what you’ll see now will

look something like this:

Click on wp content.

Step #5:

You will now see this on your screen.

Notice how on the left hand side I’ve browsed to where I unzipped the plugin/theme.

And on the right we will now select plugins, but if you wanted to install a theme

(which we will do later) you’d need to click on the themes folder to install inside.

Step #6:

Once inside the plugins folder you should see this:

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Now all you need to do is click upload and voila: The plugin will be uploaded to your

wordpress blog. Now that you’ve done it for the all in one SEO pack, browse to

where you unzipped the sitemap plugin on the left hand side and click upload again.

When we install a theme you will do exactly the same process but in the themes

folder. Okay then. You should now have your blog installed. In the next chapter we’re

going to talk about how to presell your visitors to maximise your profits benifits to not file for unemployment online.

Chapter 4

   Secrets   of   a   20%   Conversion   Rate 

    Creating   a   Killer   Presell   Story   and   Writing   the 

Content 

Welcome to what will be a long but absolutely essential chapter to not get In unemployment the file for unemployment online job search marketing

 .

While chapter two

was very practical in nature: do this do that. Chapter three is going to be quite

theoretical, although I’ll try to make it as practical as I can by giving you examples

along the way. 

Skip this chapter at your peril because creating good content and preselling your

visitors properly will mean the difference between $50 a month from a product buy internet marketing niche site and

$300 a month. Many marketers ask how I make so much money from some sites

which have so few visitors, well, this is how.

The   Concept   of   Preselling 

Preselling is an art. It is the art of not only getting your visitors to perform a certain

action (click your affiliate link) but also to have a certain frame of mind when they do

so. You want them interested, so ready to buy that they almost only need to skim the

merchants sales page to be convinced so you will not learn how to file for unemployment the job search career vacancies compensation online extended office claims.

Why is knowing how to presell important? Well, think about this: The ONLY thing

separating a buying customer (one who clicks your affiliate link and buys) from a

browsing one is YOUR CONTENT. Your words, your websites feel, your graphics

and maybe even your video. If your content is good you might turn 1% of visitors to

your site into a buying customer and if it’s bad you might get 1 customer out of every

500 visitors leading you to unemployment compensation.

Seriously, that’s not even an extreme example. I’ve seen guys get a lot worse than a

0.2 conversion rate and I’ve seen guys get a lot better than 1%.

The point is that your preselling is very important and will have immense effect on

how much money you make with product buy internet marketing or any online money making

system.

Now, I could write a whole book on preselling, (and I probably will in the future   so

lookout for it!) but what I’ve done is try to condense all of that knowledge into a single

chapter. So what follows is absolute gold. 

But first…

Why   you   should   listen   to   me   

Without tooting my own horn, I wanted to do a quick section about why you should

listen to me when it comes to preselling. Because I think it’s important that you have

faith in the techniques you’re going to learn as to not end up in a job search. I mean, I know that I’d be much more

likely to implement techniques if there was proof that they’d worked in the past.

Now, I know you probably believe me anyway, but it’s nice to have a bit of proof

once in a while anyway, to really reinforce what I’m talking about.

These statistics represent the month of January 09 and show my three best

converting Clickbank sites.

For those who aren’t familiar with Clickbank’s analytics page, the 4.5000 represents

that for every 4.5 people who clicked my affiliate link, one bought the product. Pretty

amazing when you think that the average conversion rate on the net is about 1/100.

So, as you can see, while I do have my shortcomings, when it comes to preselling I

really know my stuff. 

Note that a 20% conversion rate is rare (Only three of my sites achieve that   you

can see two of them in the screenshot) but I wanted to show you what is possible if

you master preselling.

And the good news is that preselling’s not hard. If you follow the guidelines set in this

chapter then you’ll be well on your way to achieving conversion rates like that too.

The   Basics 

The first step is to picture your average visitor. Ask questions like…

Who are they? How old is the average searcher likely to be? How experienced is

that audience with the internet? (this will affect the style of our site)

Why are they searching for the keyword? Usually they have a problem and they

want to find a solution. You need to identify what that problem is and all the

negatives surrounding that problem. Using weight loss as an example: The main

problem is that they’re overweight and the negatives that stem from that might be:

Social humiliation, not having a lot of confidence, not attracting the opposite sex

e.t.c.

And finally… Ignore this one at your peril…and end up filing for unemployment the job search vacancies compensation online extended office claims.

What do they want? Is the visitor looking for a review? General information? A guide

to solve their problem?

Ignore this last point and your visitors will hit the back button faster than you can say

WAAIIT and you’ll end up looking for job vacancies . Seriously, you can use all the sales tactics in the world but if you don’t give

the searcher what they’re looking for then your conversion rates will be dismal. If

when looking at your visitor statistics, 80% or more are leaving in the first 10

seconds then that’s your problem: They are looking for one thing and your internet marketing website

provides another. Internet users are impatient and if they don’t find what they’re

looking for they will exit your site without hesitation.

Remember that you need to provide quality content (answer their query) AND presell

them at the same time.

I recommend that you find a piece of paper and quickly jot down answers to all of the

questions above. It will help you to understand your visitors better and therefore

increase your conversions.

All of these points are summed up in what is one of my favourite internet marketing

phrases:  You need to enter the conversation that the searcher is having in his/her

head . You need to enter the searchers mind, give them what they want, confirm

their fears and present it all in a way they’re familiar with (and not sceptical of).

So, as promised, here’s a practical example to back all of this theory up:

The user types in to Google  XYZweightlossproduct Review .

What’s going on in their mind? They’re very interested in the product but they want to

find a high quality review before they purchase. Notice that I said HIGH QUALITY

because give them the same crappy, biased review they’ve probably already read

and they won’t buy leaving you in state unemployment. They’ll look somewhere else until they find a real review and end

up clicking their affiliate link in the process.

Also note that this user doesn’t want a long story telling them about how you

overcame your weight loss problem because they already want the product.

Finally, they are probably a woman, over 30 and probably not THAT internet savvy

so an unprofessional looking website will get a better response. Since they will be

sceptical of a graphical, marketing type website and associate it with the BS

infomercials on TV.

So, here’s what I’d give that searcher:

A simple, OK looking blog, nothing too flashy and certainly not a professional

website. I would immediately present them with an `in depth’ and seemingly

unbiased review where I got down to the `brass tacks’ of how many pounds I actually

lost and how quickly and easily I lost them with this weight loss product. I’d give

some negative comments and finish by saying how it’s basically the best product I

tried and that I’ve tried ALOT. 

This would all be delivered through our websites `character’ which would be similar

to what you think the average visitor might be. More on this later.

 Those are the basics of our website. Now let’s look at it in more detail.

Deciding   on   your   angle   of   attack 

Angle of attack? Yeah, I know… what was I thinking when I came up with the names

for these sub chapters? It’s a flying term anyway, and I figured it described this

section well enough while raising your curiosity about it at the same time.

In this section we’re going to consider `what does the user want’ and therefore what

the best `angle of attack’ is to take if we want to successfully capture that visitors

attention and presell them on the product and not file for unemployment online. So, in the weight loss product review

example the best approach was to write a quality review because it’s what the

searcher wanted.

Now, there are basically three styles of website you can create that I’ve had success

with time and time again. They are review websites, story website and a quick how

to followed by a story.

Review website 

These are not the traditional  here’s reviews of five products and here’s the one we

liked best . No, since our product buy internet marketing websites would probably be targeting a single

product name it wouldn’t make sense to give the user more choices when they’ve

already decided on one product in particular(because they’re searching for it). Trust

me on this one, giving the users choice when they they’re not asking for it = lower

conversions.

So basically, our review type websites will have a single, honest review right at the

top of the site in plain view of the visitor. We won’t sell these reviews in any way,

nothing fancy, no flashy  5/5 Stars  graphics, we’ll just get straight down to the

content in a way that compels the user to read on to keep us out of the unemployment offices.

But here’s where we come to a fork in the road. You need to decide if the user would

prefer a long, comprehensive review (If they’ve typed product name review then I’d

always do this one) or if they just want a concise, completely unbiased one which

just presents the facts. 

Comprehensive reviews are much more… wordy. You’ll try to involve the emotions of

the reader and establish a relationship which leads to them trusting your final verdict.

By the way, for your final conclusion when using this style, you’ll want to switch from

review to almost selling the prospect.

 I might start off a comprehensive review like this:

Hey, George here, (establish personal relationship)

And you’re reading my uncensored  review of what I really thought about product

name. (Everyone loves unofficial, uncut kind of stuff). 

Note that this a review though, if you’re looking for product name’s website then click

here. (First affiliate link, you’ll get many sales from here)

Why am I writing this? Well, when I was thinking about buying product name, there

weren’t many real reviews around so I thought I’d write one quickly to help any of

you who are in the same position I was. (The reason why I’m writing it eliminates

early scepticism and to appear as the `reluctant hero’, people love reluctant heroes)

But be warned, I’ll be going into both the good and the bad points, so if that’s

something you might not want to hear, then you may as well leave now. (Engage the

visitor by challenging them)

Use a similar opening to that, and right off the bat you’ll have sparked interest and

engaged the reader, given them what they wanted (or clues that you’re about too)

and created trust by giving clues that you’re on their side (and also by giving them a

legitimate reason to your motives for writing it).

Yeah, it’s a very effective opening, use it wisely!

But back to the point (got a little sidetracked there), you need to decide what kind of

review you’re visitor is interested in. 

If you’re building a product buy internet marketing niche site for a physical product then I highly recommend you

don’t do a comprehensive review and instead just present the facts with a link to

where they can buy the product (your affiliate link of course).

Another circumstance is when a lengthy review simply isn’t needed. An example of

this is reverse phone detective type programs on Clickbank. These are websites

where you pay and in return get to reverse look up a phone number. Why isn’t a

lengthy review appropriate here?

Because the user probably isn’t doubting whether it works or not, after all, they can

see the search box where you enter the phone number on their screen. They just

want a quick  here’s the facts, the personal info it provides from entering a phone

number accurate  and then a link to where they can use the service. 

If on the other hand you’re promoting a Clickbank type info product, then deciding

what kind of review page to do can be a little more tricky. You need to analyze your

answers to the three questions we talked about earlier (who, why and what) and

decide what your visitor wants. Here are some key points I consider when I’m

deciding on what type of review to write:

How literate is the average visitor? The fact is that not all audiences like to read long

reviews. Some markets will be accustomed to it but many will not, they may just want

to hear the facts and get the product. Not read a wordy 500 word review.

How internet `savvy’ is the average visitor? Savvy users, such as other marketers for

example, will be more interested in an in depth review.

The price of the product you’re preselling. The more expensive it is, the more likely

they’ll want to read a full review of it so you’ll not  file for unemployment the job search vacancies compensation online extended office claims.

These are three factors to consider, but there’s no science to this and you’ll just have

to judge it yourself. Remember that internet marketing is all about testing and if the

 site is getting a lot of traffic but low conversions, then you can go back and

spend more time developing the review later.

Story Website

This is my personal favourite and is the style I use most often. If you’re not building

the site around a product name and instead a more general keyword like  best way

to build muscle , then you can enter the conversation in the searchers mind by

saying:

 Hey! I used to want to know that too, stay clear of this because it didn’t work, this

didn’t work either but finally, I did find a way to build muscle: affiliate product. 

These sites are VERY effective in some markets and you’re conversion rate will be

through the roof. Here’s how to structure your story:

Intro   Get the reader interested.

Hey George here,

If you’re looking for the best way to build muscle, then I’m glad you’ve found this

website and I strongly suggest you keep reading…

Because this my uncensored muscle building story. The ups, the downs, what stuff

didn’t work and finally the one thing that did help me achieve my goal of building

muscle.   That will do for an intro. Short and sweet. 

Your beginning   Use the negatives surrounding the main problem of the searcher to

create a story that the visitor identifies with. So here it might be: None of the girls

liked me, I was a skinny pushover e.t.c and then say I was sick and tired of it and

wanted to do something about it.   This is the point where most of your visitors will

be when they arrive at your site.

The middle   I tried this, I tried that and finally tried something else. All these failed

me. In this example you could talk about: Extreme diets didn’t work and made me

even skinnier, going to the Gym sucked, I wasn’t getting anywhere and finally protein

drinks didn’t work either.

The end   Eventually you stumbled across a solution (affiliate product), I couldn’t

believe how well it worked etc. But include one thing you didn’t like about the product

here   it makes it a bit more believable. And to close, say I hope you found this

information useful etc you can click here to check it out.

Really, the only secrets to using a story are making it interesting, sounding like

you’ve been in the visitors shoes and keeping it concise.

  Keep it interesting by using shor t, powerful sentences now and again and

giving clues to the fact that you did find a solution in the end but not revealing

what it is until the end of the story.

  Create trust by saying how you used to  be just like the visitor and that you

know what they’re going through.

  And finally keep it concise, while make  sure you do tell a detailed story. Don’t

make it TOO long or visitors will skip parts and click straight on the affiliate

links without being presold first (BAD) and you’ll end up filing for unemployment online. Keep your story between 400 and 600

words.

Quick How to and Then a Story

This method has proven effective in markets where you can give a quick tip related

to their problem, and if the keyword is asking  how to do  something. A How to

answers their query and simultaneously serves to get them interested and increases

their trust in you   Since you seem to know what you’re talking about. 

An example of this is if a searcher typed in  how to talk to women . You could

provide a short 250 word tip article about what `pick up lines’ to use and then at the

end say but what do you do AFTER you’ve opened the conversation?… Because

obviously there’s more to talking to women than a pick up line.

Then immediately below you launch into your story for which you would use the

same format as the one mentioned above.

Conclusion

The reality is that I use the story style most often, followed by the how to and then

story if I think that the searcher might be an impatient one   And therefore won’t

want to read a story before finding an answer to their query. I will only use the review

style when I create a sniper site around a product name.

Moving on, there is one factor that should be included in your product buy internet marketing site, no matter which

angle of attack you choose: personality.

Cashing   in   on   personality 

Being unique is important. Especially on the internet where 95% of sites offer the

same re hashed information. Therefore, it is important that your website be seen as

one of a kind, that this exact review or story isn’t available ANYWHERE else  

Therefore it’s valuable. We do this by giving our site a… personal touch.

A personal feel will mean that your visitors trust you more and that you empathise

with their situation. Now, the first thing you need to do is create your websites

character.

Creating your character

Your `character’ is going to represent the average visitor to your site AFTER they

found a solution to the problem. Essentially, you’ll be identical in every way except

for one small difference: That you’ll no longer have that problem.

So, using the previous exercises talked about in `the basics’, you should have a

pretty good idea of who you’re average visitor will be, what their fears and problems

are and what they want. Using this information you now need to create your

character based on these attributes to avoid filing for unemployment the job search vacancies compensation online extended office claims.

 . By the way, this `character’ will be author of

your site from the visitors point of view. So for weight loss, my character would be a

middle aged woman, who’s now slim but used to be overweight.

Something to bear in mind is that if you’re creating a review type internet marketing site then you

will want to be seen as a kind of `authority’ on the subject. So you should allude to

the fact that you know what you’re talking about. This is particularly true if you’re

reviewing a product.

Finding a suitable picture

A photo of you is a must. It instantly creates trust by putting a face to the writing. It

brings your content alive and serves to create a stronger bond with the visitor. And

most importantly, it increases conversions. 

I’ll put a picture along with a Who am I? Subheading in the right hand side column of

the website. Along with a brief description of who the creator of the site is.

When I can, I’ll use a picture of myself because it saves time. Also, I happen to have

a large collection of photos that suit a variety of niches.

Sometimes though, for example if I want a female or older male character I’ll need to

find a picture to use. Go to websites like istockphoto.com and bigstockphoto.com to

find them. For a small fee, $1 on istockphoto.com, you can download a photo along

with the rights to it so that you’re free to use the photo for whatever purpose you

choose.

Don’t go for professionally done photos. Nothing says I’m trying to sell you

something like a perfectly crafted portrait shot. Go for one that doesn’t look staged. It

can be hard to find normal pictures on these websites so I’d advise just using your

own picture wherever possible.

Create an About me page 

These pages get visited a lot more often than you think. I’d say that around one in

five visitors will visit your about me page. But the good news is that by using Google

analytics (website tracking software) I’ve found that very few visitors actually exit my

site from the about me page. Which means that they are then returning to the main

page after the about me page. 

Why is this important? Because it shows that the `about me’ page helps to build your

credibility with more curious visitors, while at the same time not distracting them from

your real content, because most will return to it afterwards.

Now, you’re about me page doesn’t have to be long. Just a short and concise article

explaining who you are and why you made the site. If you’ve created a review site,

then it’s important to note your accomplishments because the visitor will be

wondering why should I trust this guy? What makes him an authority on the subject?

Be likeable

When you’re writing your content try to sound like a friend. Particularly if you’re

creating a story because flawless copywriting would raise some eyebrows anyway  

A 20 year old body builder wouldn’t be expected to write like a Harvard graduate. 

People liking you is a big key to success online. 

If people like you then they’re more likely to A. Pay attention, B. Trust your opinion

and C. Ultimately buy whatever you’re selling keeping you out of a job search. So, make your about me page

interesting, use metaphors in your writing, and talk to them like a friend.

This is also ties into that if you want the high conversion rates (and who doesn’t want

more money?) then you need to stop selling.

That is the merchants job. All you need to do is give an honest review or seemingly

unbiased story, tell them how great you thought it was and provide a link. Do not at

any point directly say things like:  Imagine in just 5 days from now, you could have

lost 10 pounds just like I did . You don’t need to say that because if you just say  I

lost 10 pounds in 5 days  then the visitor will come to their own conclusion that…

 Hey, she was no different than me, maybe I could lose 10 pounds in 5 days too. 

This is called soft selling, it’s where you elude towards the benefits but let the visitor

come to their own conclusion at the same time   Instead of shoving the selling points

down their throat so to speak. And in my opinion, is the best way to not only presell

products online (like we’re doing here) but the best way to sell stuff full stop.

Choosing   a   theme 

By now you know what angle you’re going to go with, the characteristics of your

market and who your character will be. It is now that you must choose a wordpress

theme for our site.

You can download a variety of free wordpress themes direct from their official site:

http://wordpress.org/extend/themes/

Now, your wordpress theme should reflect the overall `story’ behind your site. So, if

you were targeting a problem keyword (e.g. how to lose weight fast) and you were

using a story to presell, then you would have a simple blog type theme. Because you

wouldn’t want a black, graphical, flashy website if you’re targeting mature women.

Really, the keyword here is congruence. 

 Your wordpress theme MUST be congruent with the rest of your internet marketing sites content.

Another example is if you were doing a concise review type site, you would want the

theme to be simplistic and to look like an actual website, rather than a blog.

If I were you I’d stay well away from any of the graphic, `work of art’ type themes

because although it’s tempting to use them (trust me, some of them are

GORGEOUS), for the markets we as affiliate marketers usually target, it’s probably

not appropriate. And therefore your conversions will suffer as a result leading you to unemployment compensation.

Don’t forget that our aim is to convert the maximum number of visitors into buyers,

NOT win design awards.

Now, an exception to this rule is if you’re creating the website for the online gamers

(the World of Warcraft niche springs to mind   Big Clickbank niche), graphic

designers and similar audiences where they might associate a poor design with a

poor quality website.

For the vast majority of niches it’s better to keep things as simple as possible.

In fact, do you know what theme I use most often? 

The default wordpress theme, truthfully. I’ll often spend upwards of 30 minutes

looking for the perfect theme to compliment my site, only to land right back where I

started. It just seems to fit so well with such a variety of websites.

If you’re creating a story site then nothing screams  I’m just a nice guy with some

helpful friendly info  more than the plain blue wordpress theme, with a big portrait

picture on the right hand side. 

Seriously, it works wonders   particularly for health and fitness type websites. I don’t

know why, my best guess is that it’s a balance between `natural looking’, personal

and easy to use. 

Finally, here’s some key things to remember when choosing a theme:

  Small header   The above the fold section of  your site (the area visible to the

visitor without having to scroll down) is extremely valuable real estate. Don’t

waste it with a gigantic graphical header.

  Clean, simple and with a sidebar    Don’t go for themes with fancy but

unnecessary graphics. And make sure it’s got a simple sidebar for links and

the Who am I with your picture section.

  Professional looking for a review site.

  Personal looking for a story site   The default wordpress theme really is great

for this.

Once you’ve picked your theme, you’ll need to upload it by FTP to your web server

(See the uploading plugins section).

Some   proven   theme/story   combinations   for   popular   niches 

I really don’t know why I’m even giving you this section….

I already covers all the bases, so to speak… any smart marketer would

have offered this as a bonus probably (…told you I was an idiot).

But anyway, being the nice guy I am I’ve decided to give you some proven theme

and story combinations for some of the most popular niches on the internet today.

I’ve had experience in all of these niches and what follows is what’s worked best for

me personally.

This is an absolute goldmine of information constrained to a single sub chapter. And

if you’re looking to get your feet wet, then just copying one of my proven

combinations is a great way to start.

Ok then let’s get to it. Here are the most common markets you’ll be creating product buy internet marketing

sites related to: 

Lifestyle type products: weight loss, six packs, muscle building, acne, panic

attacks e.t.c.

Beginner money making products: Products targeted at beginners with no

experience of affiliate marketing e.t.c. Products promising Ferraris e.t.c.

Advanced money making products: Products like this one (usually of much

higher quality than the beginner type).

Now obviously, there are thousands of other markets out there, but these are the

most prominent ones today that will keep you from not learning how to file for unemployment the job search vacancies compensation online extended office claims.

  . 

Note: a quick tip is that for most of the smaller markets you can use the lifestyle type

products style to base your internet marketing sites on.

Lifestyle type products

As mentioned previously, the default wordpress theme works wonders. And it’s what

I recommend you use if you’re creating a presell story or how to/presell story. 

In terms of your story, you want to come off as an average man/woman who’s

relatively healthy and recently solved their health/psychological  problem. Your style

of writing and character should vary depending on the product, but should always

have points that the target audience will empathise with.

Here’s some detailed examples for two the most popular niches:

Six pack/Muscle building   These are generally young, testosterone fuelled males.

You’ll want to appear as a 20 something guy, who used to be a `loser’ but is now a

real `alpha male’. 

This market’s interested in power (from having a better body), improving their

confidence, attracting more females and pure results. So try to incorporate this in

your writing. And as for the results, many of these guys will think in black and white

so to speak, so they’ll want to see real results and they want them fast. They’ll also

want proof, try a before and after picture if you can get hold of one.

Weight loss   A whole different approach (as well as a different character) is

needed here. You’re character should be a woman between 30 50, who’s now a

much more `well rounded’ person since losing weight. Now, these women have

excellent scam detection and will leave your site straightaway if it appears to be

selling them anything. It really is key here that you come off as a helpful individual. 

The weight loss market responds very well to emotional triggers such as empathy:

 The passion in our relationship seemed to be at an all time low, my husband just

didn’t appreciate me anymore . So make sure your story has points that these

women can identify with. 

Beginner money making products

These are products that promise Lamborghinis, millions of dollars etc working from

home on the internet. These products are meant for people who have no idea what

affiliate marketing is and they well rarely reveal what exactly their system entails in

their sales copy. 

A great example of this sort of product is the Rich jerks e book. But note that these

type of products don’t just teach affiliate marketing. You can include all the so called

`Gambling systems’, Forex robots that target beginners and even all the pyramid

type schemes available.

Often these types of programs will be associated with the words `get rich quick

scam’. And scams they are. Well, they don’t represent value for money at least. But

here’s a quote of mine that summarises this target market perfectly:  everyone loves

a get rich quick scam . And they do, the products convert at a phenomenal rate and

are one of the biggest niches on the internet today that will garantee to keep you from a job search.

But here’s the key to preselling this market. This was a very powerful realisation for

me, and this single point could make you thousands in the future…

While this market is VERY responsive to copy promising the world, they want an

opinion from a seemingly `honest’ source as well. You do NOT want to hype up the

product on your presell site. In this niche, your presell site will serve as a kind of

proof, proof that all the promises made on the sales page really are attainable. 

Essentially, you want to tell the story of how you really did make money with the

system, from a personal non salesman perspective. The demographics for the

market don’t really matter because you’ll get such a variety of visitors it would be

impossible to target one group. Just make sure that whoever your character is, that

your story corresponds. 

A favourite of mine is to just use my own picture (I’m quite young by the way) and tell

the story of how I quit my student temp job at Burger King or whatever to work from

home. Now, I wouldn’t be able to do that if I was a middle aged guy because he

wouldn’t work at Burger King in the first place   No disrespect intended if someone

reading this does in fact work at Burger King by the way…

For themes, I wouldn’t recommend the basic wordpress theme and instead go for

something simple but slightly professional looking. As if to come across that you

know a bit about web design and therefore know quite a bit about the internet. Here’s

a favourite of mine:

http://wordpress.org/extend/themes/inove

Internet marketing products

This applies to all products marketed to people who have a basic understanding of

internet marketing. Whether it be a pay per click product, CPA product etc, it’s

basically products that appeal to both veteran and beginner marketers. 

First of all, this is definitely not the niche to start off in. Why? Because you’ll be

expected to know quite a lot about internet marketing or there will be clear, visible

`holes’ in your story. Also, more than the other niches, good copywriting is essential

or your visitors will just get bored and leave or not trust you. 

Now, the key to selling to this market is to be an authority, (that’s why I only

recommend you try it after having actually made good money online). You want to

give honest, in depth reviews that really get down to the brass tacks of how good

something is (or isn’t, as the case may be).

This is the only niche for which I won’t usually create a story (unless it’s my actual

story) and instead provide useful how to articles, then saying where I got the info

from or `to find out more click this (affiliate) link’. 

I tend to stay away from this niche for niche sniper sites because there are so many

excellent, free sources of information that it’s hard to compete and show them

something they haven’t already seen. What I do instead (almost exclusively in this

marker, in fact) is target product keywords. This can be hugely profitable, particularly

if you write a real review and offer bonuses. Offering bonuses is absolutely essential,

or potential buyers will just read your review then go elsewhere so they can get

bonuses along with the product   Or even use their own affiliate link. As for themes, I

recommend that you use a professional (not too fancy though) looking theme. Once

again I recommend the inove theme specifically…

http://wordpress.org/extend/themes/inove

Domination to not get in unemployment online.

Before we begin this next section, I just want to clarify what stage you should be at

by now to not file for unemployment.

EBAY BUSINESS CLICK HERE

Decided on the keyword and product

Bought a domain

Uploaded the plugins and themes

Decided on your angle of attack and how you’re going to presell your visitors

Sounds simple when I put it like that right? Because it is. Even though we’ve covered

a lot, you’ll find that after your first few sites this will all become second nature. And

that the process from starting your keyword research to actually writing your first blog

post usually takes less than 90 minutes.

Anyway, in this section we’re going to talk about optimizing your product buy internet marketing site for

Google and the overall structure of it.

Overall site structure

This sub section serves as a guide to exactly what your site should look like,

what pages it should have and what content should be on them so to not file for unemployment online.

. This is important

because Google likes to see certain things on websites (privacy policy, contact,

about me) and having them, as well as a properly optimized main page, will greatly

improve your SEO rankings.

On the next page is a diagram of what is the setup of the majority of my sites,

although admittedly some are larger (maybe 5 6 posts instead of 3) and some are

smaller (like 2 posts and no `useful article’ page). However, after much testing this is

the basic structure that has produced killer SEO results.

You can decide what works best for you, but this is the structure that I recommend

you start off with. It represents a good balance between providing enough good

content for visitors, enough content for Google and time (with practice, it will only

take 1 2 hours to create the entire site).

There’s the basic structure. You internet marketing site will have 5 pages, 2 of which will take

less than a minute to create (Contact and privacy policy). Don’t worry about LSI

keywords for the moment, we will talk about them in a minute.

Some key things to point out about each page:

Home page This is the meat of your site, the other pages just serve to support the

content you have here. Notice that the first post you make (this post will rarely get

read so don’t put too much effort in) is at the bottom. I’ve done this to represent how

as you make posts to a wordpress blog, the older ones get pushed down. So, don’t

write your main post (story or review) straight away. Only write it when you’re sure

that it will be the final post, since it’s what you want your visitors to see first to keep you out of the unemployment offices.

About me This page will just have a picture of you along with your `story’ and

make sure to include why you created the website. Curious visitors will want to know

what your motivation behind it is.

Helpful article Later on we’re going to be talking about creating youtube videos

and how effective it can be both to bring traffic AND getting your site indexed faster.

By the way, indexed means that Google has discovered your site and has added it to

their database basically.

So, on this page you can write a couple of hundred words talking about something

related to the niche and then a link to your youtube video. If you decide not to create

a youtube video, then you can still link to a related one. Why? Because it gives you

something to base your article on, and Google does like to see some external links

of some kind. And I suspect they even give sites linking to their own website

(youtube) a better SEO score.

Contact Just a very quick page saying contact me here and provide an email

address.

Privacy policy Half the time my policy’s don’t even make sense. Really just

scrape anything together, it doesn’t have to be over 100 words.

So, that’s what your site should look like when it’s completed. But before we actually

create the site and start writing posts, there are still a couple more things we need to

do and also some more theory to be aware of.

Humans vs. the search engines: Striking a balance

Now, there are two goals for our product buy internet marketing website.

The first is to write quality content for human visitors, to get them to read our stuff

and ultimately buy whatever we’re promoting to keep you from a job search.

The second is to optimize for search engines, since without them we won’t get any

human visitors in the first place.

What do I mean by optimizing for search engines? Making sure our pages are jam

packed with our main keyword and related keywords (LSI keywords).

While you don’t want to spam the keyword, we do want it to represent a good chunk

of our website, so that there can be no mistake when Google decides what our

niche site is about. In fact, we want to make it seem as though our site is almost

exclusively about that one keyword Which it is.

Now, the balancing act comes in when you realise that you have to factor in

readability for humans and cramming in a good amount of key phrases at the same

time.

One or two of our three main posts will need to have the keyword as the first part of

their title. This can be tricky to implement if you’re targeting a long tail keyword, ,

since if it’s long then it doesn’t leave much room for anything else to entice the visitor

with.

Here’s an example. Let’s say your keyword is best way to make money quickly .

Now, it’s hard to pair that up with another phrase that serves to entice the visitor to

read the post. You couldn’t have my best way to make money quickly story for

example, since it just doesn’t make sense.

But if you forgot about the search engines for a minute (and therefore forgot about

including the full keyword), you could have How I made $10,000 quickly & how you

can too .

The human visitor would interpret that as what they were looking for and it would

trigger their interest at the same time. But the search engines aren’t THAT smart

unfortunately, so we must include the full keyword. Not just part of it either, honestly,

it needs to be the FULL keyword.

So, here’s a what I do. If it’s a story site you’re building, I simply add How I did it to

the end of the keyword or My story.

Best way to make money quickly could become…

The best way to make money quickly How I did it , or

What’s the best way to make money quickly My story .

Notice that they appeal to the search engines AND entice visitors at the same time.

Post titles aren’t the only place where this balance will have to be stricken either,

you’ll need to do it throughout your site. For a review site for example, in places

where it would just be easier to say `the system’ or `the product’ you could slip in the

product name, if it was your keyword. Sure, it’s unnecessary a lot of the time but you

need to please Google as well as your visitors to not file for unemployment the job search vacancies compensation online extended office claims.

.

It’s all about getting your keyword count up. But don’t spam it, don’t say it too often

more on this in a minute.

Basically, what I’ve been getting at in this section is this:

You need to make your content read as well as it possible can to humans, but at the

same time get your keywords (main keyword and LSI keywords) in there for the

search engines. Just remember that when you’re writing your posts and you’ll be

fine.

Keyword Variances and LSI

Waaay back when internet marketing was in its infancy (a LONG before I was a

marketer), I’m told that ranking on search engines was as easy as spamming a

single keyword throughout your site. Whatever your thoughts are on that (surely it

wasn’t really that easy was it?), one thing’s for sure: it’s certainly a not viable

strategy today. Spamming (or strategically placing) a single keyword throughout your

site will NOT get you a good position of Google.

Because Google changed the way it ranked pages. My guess as to why they did

it is that it was too easy to rank just stuffing the same keyword And therefore that

the `user experience’ of the searcher was suffering as a result, from crappy,

unhelpful affiliate websites dominating the rankings.

In today’s ultra competitive SEO climate, Google also places a massive emphasis on

synonyms (keywords that Google thinks are related to the keyword in question).

Essentially, Google looks at all of the keywords on your site, pairs each keyword up

with similar keywords to develop well, we’ll call them `clusters of keywords’. Then

uses the biggest cluster of keywords to help determine the topic or `main keyword’ of

your site. E.g. If you’re site was about `get a six pack fast’ you would want a lot of

keywords that relate to getting a six pack fast.

Obviously, these clusters aren’t the ONLY factor in determining your sites topic, but

getting this part right plays a big role in the overall effectiveness of your on page

optimization.

Now, that’s probably the most unscientific explanation of what’s really going on I’ve

ever written (or seen for that matter), but essentially it IS what happens.

And more importantly, we don’t need to understand the maths behind it, we don’t

need to know HOW Google does it, because at the end of the day, it won’t make us

any more money. Which never forget, is what internet marketing is all about: Making

money without looking for an unemployment check.

All we need to know is how we can use these keywords to our benefit. By exploiting

their importance.

These related or synonym keywords have a name by the way… named after the

mathematic formula from which they stem from, they are known as Latent Semantic

Indexing keywords.

LSI keywords and how to use them to your benefit

If you thought the smartest way to force Google to give you a high ranking was by

stuffing the main keyword, you’d be wrong. The smartest (and most effective way) is

by stuffing the LSI keywords!

I use the term stuffing loosely by the way, this isn’t black hat SEO (true spamming).

But, what I mean is that the more LSI keywords you have `backing up’ your main

keyword, the more important and relevant your main keyword will appear to the

search engines.

Basically, if we use the unscientific principle mentioned earlier, you want loads of LSI

keywords to create the biggest cluster, and you want the main keyword at its centre.

How do we do that?

Well, first of all we’ve got to find out what the LSI keywords are. Obviously, you can

take a pretty good guess at what the LSI keywords are going to be (stuff related to

your topic) and in all likelihood you’ll probably include some LSI keywords in your

content without even knowing it.

So why then do so many SEO marketers go to all the trouble of looking for the most

`highly weighted’ LSI keywords? Because they want to find the MOST related

keywords, the ones which will link closest to their main keyword and therefore give

them the biggest ranking boost so to not seek unemployment services.

In fact, If you do a search on yeah, you guessed it: Google (does your whole life ever

seem to revolve around that site?) you’ll find hundreds of crazy and inventive

methods that SEO marketers have created to find them.